Uniqlo
For the opening of the UNIQLO store in Utrecht, I was asked to translate the city into a complete visual story for the store. I first created a tote bag design inspired by the city. From there, I developed a series of murals, which now live inside the store as glowing light installations. As you walk in, you’ll bump into a large, detailed map of Utrecht, featuring a few of my favourite spots and shops around the city. Further along, while you shop, you’ll come across a few more light boxes featuring characters roaming and savouring Utrecht.
